It doesn’t matter the type of business you have—not how big or small or where you are located—if you want to be successful in today’s market, you need to have a website. Just like you would have needed a storefront a few decades—designed to not only communicate your name but also your brand—your website, today, gives users a first impression of your business, inviting them to choose you over your competitors.

And just like with traditional business—some practices from which you will still need in this digital, online world—the most effective way to make it is to hire a

Montreal Graphic Design branding professional.  And the main reason you will hire a professional for your marketing is that they already know how to get your company to the top of Google’s page 1 search rank.

What you Should Know About SEO

The main thing you need to know about Search Engine Optimization marketing—or, Google Search—is that you need to build links which will direct web users from other websites back to your website.

If this sounds complicated then you are on the right track. However, this is not difficult.  At the same time, you will want to hire a professional because they already understand the complexities of this strategy.

Write Engaging Content

If you want links to improve web visibility then you will need high-quality and engaging content.   A professional web marketer will know how to write this content that also motivates users to click on links and visit your page. A few characteristics of good content are:

  • THOROUGH—content details base concepts of the topic
  • EYE-CATCHING—make sure you have interesting and creative headlines
  • IMAGE-CENTRIC—always feature pictures to help tell the story; it also breaks up chunks of text to make it easier to read
  • CREATIVE—it is not enough to simply write accurate content; you also want to make sure your content is entertaining to read

Get Listed

Google is not the only website directory. It may be the most popular (and best) but listing your sites on Yahoo, DMOZ, and more, can also help to improve your website’s visibility, which can improve your Google ranking.

Write A Guest Post

You actually don’t have to do all the work yourself—and you don’t have to pay someone either.  Find a popular blogger and ask them if you can write a guest post on their site (which should be much larger and more successful than yours).  Every guest post features a small bio, which is the best opportunity to provide a link back to your site.

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